Well… on one of those cool and wet days (this last weekend in fact) I had the opportunity to go to Big Sky Dev Con…the annual conference for MT Programmers. I am NOT a programmer…but I am connected to some pretty great techies in the area and jumped at the chance to help man the registration booth.
There were some great events there…and Bart Lorang, with Full Contact, gave a stellar keynote. In addition to the User First Marketing talk, given by Tadpull’s Jake Cook…one talk really resonated with me and it was all about…freelancing!
Jason Lengstorf is the founder of Portland-based Copter Labs. Copter Labs delivers on development, creative, graphic design, and marketing projects. It’s not a company, nor is it an agency.
Copter Labs is a collective.
Collectives are gaining significant traction in the freelancing world. They allow freelancers to remain autonomous, while leveraging group expertise. Basically, freelancers can join a collective and contribute towards incoming projects. Collective members have the ability to turn down any projects that don’t appeal to them and they can take on as much (or little) work they desire.
So why would companies prefer collectives over individuals?
Companies are looking for one-stop shops for their digital needs. Rather than hiring (contracting) four separate people for one project: including web designers, back-end developers, graphic designers, and digital marketers…companies can hire one collective…whose members have constant communication and a steady workflow already in place.
Why would freelancers go this route?
There is no company red tape, micro-management, 9-5, or W-4 to mess with. Freelancers can keep their freelancing groove with the added benefit of steady projects coming in. One thing Lengstorf mentioned was that most developers don’t want to market themselves…never mind pursue lead generation. Having a marketer or sales rep. that is actively bringing in business for the collective…takes the stress out of running and operating a business.
Lengstorf titled his talk “Get bigger while staying small”. A freelance collective seems to be a great way to bring higher caliber projects and teams together, without all the bureaucracy that “getting bigger” usually brings!
Here at Blue Ocean, we celebrate the life of the freelancer by running a full-amenity co-working center in the Land of the Big Sky…Bozeman, MT. We would love to connect with you! Get in touch here.